Client
School In Offing
My Role
Lead Web Designer & Developer
Tools Used
Elementor, Canva
Timeline
5 days
Modern Brand Identity For School In Offing
The Challenge
School in Offing was a new entrant in the highly competitive ed-tech market. While they possessed an innovative learning platform, their lack of a professional brand identity was a major hurdle. They struggled to communicate credibility and build trust with their core audience of parents and educators, making it difficult to stand out from more established competitors.
The Goals
The project had three primary objectives:
-
Establish Trust & Credibility: To develop a clean, modern, and professional visual identity that would make parents and educators feel confident in the platform.
-
Create a Memorable Brand: To design a unique and simple logo that was easily recognizable and reflected the company’s values of structure and innovation.
-
Ensure Versatility: The new brand identity needed to be versatile enough to work perfectly across all digital and print applications, from the website icon to social media profiles and business cards.
The Solution
The solution is a minimal identity built around a grid, representing structure and innovation. The clean typography and monochrome palette ensure versatility across all digits and print applications.
Brand in Action
